Content Creation Pipeline

1. Ideation → Capture ideas from everywhere
2. Planning → Schedule and prioritize
3. Research → Gather information and sources
4. Drafting → Write first version
5. Editing → Refine and polish
6. Review → Get feedback (if team)
7. Publishing → Ship to platform(s)
8. Promotion → Share and amplify
9. Analytics → Track performance
10. Repurposing → Extract more value

Content/
├── 0-Ideas/              # Idea capture inbox
│   ├── Raw-Ideas/
│   ├── Validated/
│   └── Someday-Maybe/
├── 1-Planning/          # Content calendar and strategy
│   ├── Editorial-Calendar/
│   ├── Campaigns/
│   └── Series/
├── 2-Research/          # Supporting materials
│   ├── Sources/
│   ├── Data/
│   └── Images/
├── 3-Drafts/            # Works in progress
│   ├── In-Progress/
│   ├── Ready-for-Review/
│   └── Ready-to-Publish/
├── 4-Published/         # Live content
│   ├── Blog/
│   ├── Social/
│   ├── Newsletter/
│   └── Video/
├── 5-Analytics/         # Performance tracking
└── 6-Templates/         # Reusable templates

Fields:
- Idea (Text): The core idea
- Category (Select): Blog, Social, Newsletter, Video, etc.
- Topic (Multi-select): Tags for topics
- Priority (Select): High, Medium, Low
- Status (Select): Raw, Validated, In Progress, Published
- Target Platform (Multi-select): Where it will be published
- Angle (Text): Unique perspective
- Keywords (Multi-select): SEO keywords
- Estimated Effort (Number): Hours to create
- Potential Impact (Select): High, Medium, Low
- Source (Text): Where the idea came from
- Created Date (Date)
- Related Content (Relation): Links to other content

Fields:
- Title (Text)
- Content Type (Select): Blog Post, Tweet Thread, Newsletter, Video, etc.
- Status (Select): Planned, In Progress, Ready, Published
- Publish Date (Date)
- Platform (Multi-select): Blog, Twitter, LinkedIn, YouTube, etc.
- Author (Person): Who's creating it
- Topic (Multi-select): Content categories
- Keywords (Multi-select): SEO targets
- Word Count (Number)
- Performance Goal (Text): Traffic, shares, conversions target
- Draft Link (Relation): Links to draft note
- Analytics (Relation): Links to performance data

Fields:
- Content Title (Relation to Calendar)
- Platform (Select)
- Publish Date (Date)
- Views (Number)
- Engagement (Number): Likes, shares, comments
- Clicks (Number)
- Conversions (Number)
- Revenue (Number): If monetized
- Top Referrer (Text)
- Top Keyword (Text)
- Performance Rating (Select): Hit, Success, Average, Miss
- Learnings (Long Text): What worked/didn't work

# Content Idea Template
 
## The Idea
 
[One sentence: What is this about?]
 
## Why This Matters
 
[Why should the audience care?]
 
## Angle/Hook
 
[What's unique about my take?]
 
## Target Audience
 
[Who is this for?]
 
## Key Points to Cover
 
- [Point 1]
- [Point 2]
- [Point 3]
 
## Potential Formats
 
- [ ] Blog post (1500-2000 words)
- [ ] Tweet thread (8-10 tweets)
- [ ] Newsletter (800 words)
- [ ] Video (10-15 minutes)
- [ ] Infographic
- [ ] Podcast episode
 
## SEO Keywords
 
- Primary: [main keyword]
- Secondary: [related keywords]
 
## Research Needed
 
- [ ] [Source/data to gather]
- [ ] [Expert to interview]
- [ ] [Examples to find]
 
## Related Content
 
Builds on:
- [[Previous Content]]
 
Competes with:
- [External content URL]
 
Can be repurposed from/to:
- [[Related Idea]]
 
## Estimated Effort
 
**Time:** [Hours]
**Difficulty:** [Easy/Medium/Hard]
 
## Priority Factors
 
**Audience demand:** [High/Medium/Low]
**SEO opportunity:** [High/Medium/Low]
**Timeliness:** [Urgent/Soon/Evergreen]
**My expertise:** [High/Medium/Low]
 
## Source
 
[Where did this idea come from?]
 
---
 
**Status:** Raw Idea
**Created:** [Date]
**Tags:** #idea #[topic] #[platform]

# [Idea Title]
 
**One-liner:** [Explain in one sentence]
 
**Why interesting:** [One sentence]
 
**Format:** [Blog/Social/Video/etc.]
 
**Priority:** [High/Med/Low]
 
---
 
Process later ↓
- [ ] Expand into full idea template
- [ ] Add to Content Ideas base
- [ ] Schedule for planning session

# Content Idea Sources
 
## Audience Questions
- Comments on existing content
- DMs and emails
- Community forum questions
- Q&A sessions
 
## Industry Trends
- News and developments
- Competitor content gaps
- Emerging tools/techniques
- Conference talks
 
## Personal Experience
- Problems I solved
- Mistakes I made
- Aha moments
- Projects I built
 
## Research
- Interesting papers
- Books I'm reading
- Podcasts insights
- Data and statistics
 
## Content Gaps
- Keywords with no content
- Topics I haven't covered
- Updates to old content
- Different format opportunities
 
## Repurposing
- Blog → Tweet thread
- Newsletter → LinkedIn post
- Video → Blog post
- Series → eBook
 
---
 
**Goal:** Capture 3-5 ideas per week from diverse sources

# Idea Validation Checklist
 
For each idea, ask:
 
## Audience Fit
- [ ] Is this relevant to my target audience?
- [ ] Does this solve a real problem or answer a question?
- [ ] Will they care about this topic?
 
## Expertise Match
- [ ] Do I have enough knowledge to write authoritatively?
- [ ] If not, can I gain it through research?
- [ ] Is this in my content niche?
 
## SEO Potential
- [ ] Are people searching for this?
- [ ] Is the competition reasonable?
- [ ] Can I rank for these keywords?
 
## Differentiation
- [ ] What's my unique angle?
- [ ] How is this different from existing content?
- [ ] Why would someone choose my content over others?
 
## Resource Check
- [ ] Do I have time to create this well?
- [ ] Do I have needed resources (data, images, etc.)?
- [ ] Is the effort worth the potential impact?
 
## Strategic Alignment
- [ ] Does this support my content goals?
- [ ] Does it fit my content calendar theme?
- [ ] Does it complement existing content?
 
---
 
If 4+ checks pass → Move to Planning
If 2-3 checks pass → Save for "Maybe Someday"
If 0-1 checks pass → Archive
 
**Review "Maybe Someday" quarterly**

# Editorial Calendar - Q1 2024
 
## January 2024
 
### Week 1 (Jan 1-7)
**Theme:** New Year, Fresh Start
 
**Monday, Jan 1** - Blog Post
- Title: "10 Productivity Systems to Try in 2024"
- Status: Published
- Link: [[Blog - 10 Productivity Systems]]
- Performance Goal: 5,000 views
 
**Wednesday, Jan 3** - Newsletter
- Title: "Starting Fresh: Your Q1 Content Strategy"
- Status: Ready to Publish
- Link: [[Newsletter - Q1 Strategy]]
 
**Friday, Jan 5** - Twitter Thread
- Title: "My biggest lessons from 2023"
- Status: Published
- Link: [[Thread - 2023 Lessons]]
 
### Week 2 (Jan 8-14)
**Theme:** Deep Work and Focus
 
**Monday, Jan 8** - Blog Post
- Title: "Building a Distraction-Free Work Environment"
- Status: In Progress (60%)
- Link: [[Blog - Distraction Free]]
- Performance Goal: 3,000 views
- Keywords: deep work, focus, productivity
 
**Thursday, Jan 11** - LinkedIn Post
- Title: "Why I Block 4 Hours Every Morning"
- Status: Planned
- Link: [[LinkedIn - Morning Blocks]]
 
**Saturday, Jan 13** - Video
- Title: "My Deep Work Setup Tour"
- Status: Planned (script drafted)
- Link: [[Video - Deep Work Setup]]
 
### Week 3 (Jan 15-21)
[Continue...]
 
## Content Goals Q1
 
**Blog:**
- 12 posts (1 per week)
- Target: 50,000 total views
- Focus: Productivity and knowledge management
 
**Newsletter:**
- 12 editions (weekly)
- Target: 2,000 subscribers (+20% growth)
- Open rate goal: 45%
 
**Social Media:**
- Twitter: 3 threads per week
- LinkedIn: 2 posts per week
- Target: +500 followers combined
 
**Video:**
- 4 videos (monthly)
- Target: 10,000 total views
- Focus: Tool tutorials
 
## Content Themes by Month
 
**January:** Fresh starts, goal setting, systems
**February:** Deep work, focus, productivity hacks
**March:** Spring cleaning, knowledge organization
 
## Distribution Strategy
 
- Publish blog posts Monday/Wednesday
- Newsletter every Saturday morning
- Twitter threads Tuesday/Thursday/Saturday
- LinkedIn posts Wednesday/Friday
- Videos last Saturday of month
 
---
 
**Review:** Weekly on Sunday
**Update:** As ideas are validated and scheduled

# Content Series: Zettelkasten for Beginners
 
**Goal:** Introduce Zettelkasten method to beginners through multi-platform content series
 
**Duration:** 4 weeks (February 2024)
 
**Platforms:** Blog (main), Twitter (promotion), Newsletter (deep dive)
 
## Series Structure
 
### Week 1: Introduction
**Blog:** "What is Zettelkasten? A Beginner's Guide"
- What, why, who it's for
- Brief history
- Core principles
- Link: [[Blog - Zettelkasten Intro]]
 
**Twitter Thread:** "5 reasons I switched to Zettelkasten"
- Personal story
- Key benefits
- Link to blog
 
**Newsletter:** Expanded version with reader Q&A
 
### Week 2: Getting Started
**Blog:** "Setting Up Your First Zettelkasten in Lokus"
- Step-by-step tutorial
- Template provided
- Screenshots
- Link: [[Blog - Zettelkasten Setup]]
 
**Twitter Thread:** "My Zettelkasten setup in 10 tweets"
- Visual thread
- Template link
 
### Week 3: Daily Practice
**Blog:** "A Day in the Life: Using Zettelkasten Daily"
- Real workflow
- Tips and tricks
- Common pitfalls
- Link: [[Blog - Zettelkasten Daily]]
 
**Twitter Thread:** "7 Zettelkasten mistakes I made so you don't have to"
 
### Week 4: Advanced Techniques
**Blog:** "10 Zettelkasten Techniques for Power Users"
- Advanced linking
- Structure notes
- Integration with other systems
- Link: [[Blog - Zettelkasten Advanced]]
 
**Twitter Thread:** "The Zettelkasten features nobody talks about"
 
**Newsletter:** Series recap + bonus template pack
 
## Success Metrics
 
- Total series views: 15,000+
- Newsletter signups: +200
- Twitter engagement: 500+ likes per thread
- Email list conversion: 10% of blog readers
 
## Promotion Strategy
 
- Pre-announce series week before
- Cross-promote each piece
- Guest post pitch to [Target Blog]
- Share in relevant communities (Reddit, forums)
 
## Repurposing Plan
 
After series completion:
- [ ] Compile into PDF lead magnet
- [ ] Create YouTube video summarizing series
- [ ] Turn into podcast episodes
- [ ] Bundle for email course
 
---
 
**Status:** Planning
**Start Date:** Feb 1, 2024
**Owner:** [Your Name]

# Campaign: Product Launch - Lokus Templates Pack
 
**Launch Date:** March 15, 2024
**Duration:** 4 weeks (Feb 15 - Mar 15)
 
## Campaign Goals
 
- Generate 500 template pack sales ($29 each = $14,500 revenue)
- Grow email list by 1,000 subscribers
- Establish authority in template/productivity space
 
## Content Strategy
 
### Pre-Launch (Feb 15 - Mar 14)
 
**Week 1-2: Awareness**
- Blog: "Why I Spent 100 Hours Building Lokus Templates"
- Twitter: Daily template previews
- Newsletter: Behind-the-scenes of template creation
 
**Week 3-4: Desire**
- Blog: "10 Ways Templates 10x Your Productivity"
- Video: Template walkthrough
- Twitter: User testimonials (beta testers)
- Newsletter: Exclusive discount for subscribers
 
### Launch Week (Mar 15-21)
 
**Launch Day (Mar 15)**
- Blog: Official launch post
- Newsletter: Launch announcement + special offer
- Twitter: Launch thread
- LinkedIn: Professional announcement
- Reddit/Communities: Share (non-spammy)
 
**Post-Launch (Mar 16-21)**
- Daily Twitter updates on sales milestones
- Thank you video
- User showcase: Share how people use templates
 
### Post-Campaign (Mar 22+)
- Case study: "How we launched to $15K in one week"
- Evergreen content: Templates continue selling
- Follow-up content based on user feedback
 
## Content Calendar
 
[Detailed day-by-day content schedule]
 
## Tracking
 
- Sales dashboard (daily)
- Traffic analytics (weekly)
- Social engagement (daily)
- Email metrics (per send)
 
---
 
**Status:** In Planning
**Budget:** $500 (ads + tools)
**Team:** [Names and roles]

# Research: [Content Title]
 
**For Content:** [[Draft - Title]]
**Research Date:** [Date]
 
## Key Points to Cover
 
Based on idea validation and outline:
1. [Point 1]
2. [Point 2]
3. [Point 3]
 
## Sources
 
### Source 1: [Title]
**Link:** [URL]
**Type:** [Article/Paper/Video/etc.]
 
**Key Takeaway:**
[Main insight]
 
**Quotes:**
> "[Quote 1]"
> "[Quote 2]"
 
**How I'll use it:**
[Application to my content]
 
### Source 2: [Title]
[Repeat structure]
 
## Data and Statistics
 
- [Stat 1]: [Source]
- [Stat 2]: [Source]
- [Stat 3]: [Source]
 
## Examples and Case Studies
 
**Example 1:**
- What: [Description]
- Source: [Where from]
- Why relevant: [Connection to content]
 
## Images and Visuals
 
- [ ] Hero image (source: [URL or create])
- [ ] Diagram for concept X (create)
- [ ] Screenshot of [Tool] (take)
- [ ] Chart showing [Data] (design)
 
## Expert Quotes
 
**[Expert Name]:**
- Quote: "[Quote]"
- Source: [Interview/Article/Book]
- Bio: [Brief credential]
- Permission: [Yes/No/Not Needed]
 
## Tools and Resources to Mention
 
- [Tool 1]: [Link]
- [Resource 2]: [Link]
 
## Competitive Analysis
 
**Similar Content:**
1. [Title] by [Author] - [URL]
   - What they did well: [Notes]
   - What they missed: [Gap I'll fill]
 
2. [Title] by [Author]
   [Repeat]
 
**My Differentiation:**
- [Unique angle 1]
- [Unique angle 2]
 
## SEO Research
 
**Primary Keyword:** [keyword]
- Search volume: [X/month]
- Difficulty: [Score]
- Current ranking content: [Top 3 titles]
 
**Secondary Keywords:**
- [keyword 1]
- [keyword 2]
- [keyword 3]
 
**Questions People Ask:**
- [Question 1]
- [Question 2]
 
## Notes and Ideas
 
[Free-form notes during research]
 
---
 
**Research Complete:** [Yes/No]
**Ready to Draft:** [Yes/No]
**Additional Research Needed:** [If any]

2-Research/
├── Images/
│   ├── Stock-Photos/
│   ├── Screenshots/
│   ├── Diagrams/
│   └── Brand-Assets/
├── Data/
│   ├── Statistics/
│   ├── Charts/
│   └── Research-Papers/
└── Resources/
    ├── Tool-Links/
    ├── Expert-Quotes/
    └── Templates/

---
title: [SEO-Optimized Title]
description: [Meta description, 150-160 characters]
keywords: [keyword1, keyword2, keyword3]
publishDate: [YYYY-MM-DD]
author: [Name]
category: [Category]
tags: [tag1, tag2, tag3]
featuredImage: [path/to/image]
status: draft
---
 
# [Compelling Title]
 
**Last Updated:** [Date]
**Reading Time:** [X] minutes
**Word Count:** [XXXX]
 
## Opening Hook
 
[First paragraph: Hook the reader with a question, story, or surprising fact]
 
[Second paragraph: Agitate the problem or build curiosity]
 
[Third paragraph: Preview what this post will cover and the value they'll get]
 
## [Section 1: Core Concept]
 
[Explanation of main idea]
 
### [Subsection 1.1]
 
[Detailed explanation with examples]
 
**Example:**
[Real-world example or case study]
 
> **Note:** 
**Pro Tip:** [Actionable advice related to this section]
 
 
### [Subsection 1.2]
 
[Continue breaking down the topic]
 
## [Section 2: How-To or Deep Dive]
 
[Step-by-step instructions or detailed analysis]
 
### Step 1: [First Step]
 
[Clear instruction]
 
```code
// Code example if relevant

### 5.2 Social Media Templates

**Twitter Thread Template:**
```markdown
# Twitter Thread: [Topic]

**Publish Date:** [Date Time]
**Hook:** [The attention-grabber]

---

**Tweet 1 (Hook):**
[Compelling opening that makes people want to read more]

[Optional: Add image or GIF]

---

**Tweet 2:**
[Set up the problem or build curiosity]

---

**Tweet 3:**
[First key point]

---

**Tweet 4:**
[Second key point]

---

**Tweet 5:**
[Third key point]

---

**Tweet 6:**
[Example or story]

---

**Tweet 7:**
[Actionable takeaway]

---

**Tweet 8:**
[Summary or conclusion]

---

**Tweet 9 (CTA):**
[Call to action: follow, check out link, retweet]

---

**Thread Stats:**
- Tweets: 9
- Characters: [Count per tweet, keep under 280]
- Images: [Number]
- Links: [In last tweet only]

**Performance Goal:**
- Impressions: 50,000+
- Engagement: 2,000+
- Profile visits: 200+

---

**Publishing:**
- [ ] Schedule in [Tool]
- [ ] Pin for 24 hours
- [ ] Monitor first hour for engagement
- [ ] Reply to comments
- [ ] Quote tweet with additional insight

# Newsletter: [Title]
 
**Send Date:** [Date]
**Subject Line:** [Compelling subject]
**Preview Text:** [First line that appears]
 
---
 
## Email Header
 
[Personalized greeting]
 
[One-line hook or teaser]
 
---
 
## Main Content
 
### [Section 1]
 
[Content block 1]
 
[Image or visual break]
 
### [Section 2]
 
[Content block 2]
 
### [Section 3]
 
[Content block 3]
 
---
 
## This Week's Picks
 
**Article:** [Title] - [Link]
[One-sentence description]
 
**Tool:** [Name] - [Link]
[What it does]
 
**Quote:**
> [Inspiring quote]
 
---
 
## What I'm Working On
 
[Brief personal update]
 
---
 
## Call to Action
 
[Primary CTA: reply, click link, try something]
 
---
 
## Footer
 
[Unsubscribe link, contact info, social links]
 
---
 
**Email Stats:**
- Word count: [~500-800 ideal]
- Links: [3-5 max]
- Images: [2-3 max]
- Reading time: [3-5 minutes]
 
**Testing:**
- [ ] Subject line A/B test
- [ ] Preview in mobile
- [ ] Check all links
- [ ] Spam score check
- [ ] Send test to self
 
**Goals:**
- Open rate: 45%+
- Click rate: 10%+
- Reply rate: 2%+

# My Writing Workflow
 
## Pre-Writing (10 minutes)
 
1. Review outline and research
2. Set word count goal
3. Set timer (25-minute Pomodoro)
4. Close all distractions
5. Take 3 deep breaths
 
## Drafting (90 minutes)
 
**Goal:** Get words on page, don't edit
 
- Write in 25-minute sprints
- 5-minute break between sprints
- Don't stop to research mid-draft
- [BRACKET] placeholders for unknowns
- Aim for [X] words per sprint
 
**Environment:**
- Full-screen writing mode
- Music: [Playlist name]
- Phone: Off / Different room
 
## Break (15 minutes)
 
- Walk away from computer
- Physical movement
- No scrolling
 
## Editing Pass 1: Structure (30 minutes)
 
- Does the flow make sense?
- Are sections in logical order?
- Do transitions work?
- Is the pace good?
- Cut unnecessary sections
 
## Editing Pass 2: Clarity (30 minutes)
 
- Simplify complex sentences
- Replace jargon with clear language
- Add examples where needed
- Ensure each paragraph has one main idea
 
## Editing Pass 3: Polish (20 minutes)
 
- Fix typos and grammar
- Improve word choice
- Read aloud
- Check formatting
 
## Final Review (10 minutes)
 
- Run through publishing checklist
- Optimize for platform
- Add meta data
- Schedule or publish
 
---
 
**Total Time:** ~3 hours for 1500-2000 word post
 
**Best Times:** Morning (9-12) or Evening (7-10)
 
**Weekly Goal:** 2-3 pieces of content

# Content QA Checklist
 
## Substance 
 
- [ ] Title is clear and compelling
- [ ] Opening hook grabs attention
- [ ] Main points are clearly explained
- [ ] Examples support concepts
- [ ] Actionable takeaways provided
- [ ] Conclusion summarizes key points
- [ ] Call to action is clear
 
## Accuracy 
 
- [ ] Facts are verified
- [ ] Statistics are sourced and current
- [ ] Links go to correct destinations
- [ ] Quotes are accurate and attributed
- [ ] Technical details are correct
- [ ] No misleading claims
 
## Writing Quality 
 
- [ ] Grammar and spelling are correct
- [ ] Sentences are clear and concise
- [ ] Paragraphs flow logically
- [ ] Tone matches brand voice
- [ ] No jargon without explanation
- [ ] Reading level appropriate for audience
- [ ] Passed readability check (Hemingway, Grammarly)
 
## Formatting 
 
- [ ] Headings use proper hierarchy (H1 → H2 → H3)
- [ ] Lists are used for scanability
- [ ] Bold/italic used for emphasis (not overused)
- [ ] Code blocks formatted correctly
- [ ] Callouts/boxes add value
- [ ] Mobile-friendly formatting
 
## Visual Elements 
 
- [ ] Featured image is high quality and relevant
- [ ] All images have alt text
- [ ] Images are compressed/optimized
- [ ] Screenshots are clear and annotated if needed
- [ ] Charts/diagrams support content
- [ ] Captions added where helpful
 
## SEO 
 
- [ ] Primary keyword in title
- [ ] Primary keyword in first paragraph
- [ ] Keywords used naturally throughout
- [ ] Meta description compelling and `<160` chars
- [ ] URL slug is clean and descriptive
- [ ] Internal links to 3+ related posts
- [ ] External links to authoritative sources
- [ ] Image file names descriptive
 
## User Experience 
 
- [ ] Easy to scan (headings, lists, bold)
- [ ] Appropriate length for topic
- [ ] Clear structure (intro → body → conclusion)
- [ ] No long walls of text
- [ ] Important points stand out
- [ ] Next steps are obvious
 
## Brand Alignment 
 
- [ ] Matches brand voice and style
- [ ] Supports content strategy
- [ ] Aligns with audience needs
- [ ] Represents expertise well
- [ ] Ethical and responsible
 
---
 
**Reviewer:** [Name]
**Review Date:** [Date]
**Status:** [Pass / Needs Revision / Fail]
 
**Notes:**
[Feedback and suggestions]

# Peer Review: [Content Title]
 
**Author:** [Name]
**Reviewer:** [Name]
**Review Date:** [Date]
**Content Type:** [Blog/Newsletter/etc.]
 
## Review Focus
 
Select review type needed:
- [ ] Light review (grammar, formatting)
- [ ] Standard review (clarity, structure, accuracy)
- [ ] Deep review (strategy, positioning, messaging)
 
## Feedback
 
### What Works Well ⭐
 
- [Positive feedback 1]
- [Positive feedback 2]
 
### Suggestions for Improvement 
 
**Major Issues (must fix):**
1. [Issue and solution]
2. [Issue and solution]
 
**Minor Issues (nice to have):**
- [Suggestion]
- [Suggestion]
 
### Specific Line Edits
 
**Line 23:**
Current: "[quote]"
Suggested: "[revised]"
Reason: [Why]
 
**Paragraph 4:**
[Feedback]
 
## Questions for Author
 
- [Question requiring clarification]
- [Question about intent]
 
## Decision
 
- [ ] Approved to publish
- [ ] Approved with minor edits
- [ ] Needs revision and re-review
- [ ] Not ready (major changes needed)
 
**Estimated revision time:** [X hours]
 
---
 
**Next Step:** [Author revises / Schedule publish / etc.]

- [ ] Final proofread complete
- [ ] All links tested
- [ ] Images optimized and uploaded
- [ ] Meta data filled (title, description, keywords)
- [ ] Categories and tags assigned
- [ ] Featured image set
- [ ] Author bio updated
- [ ] Related posts linked
- [ ] Social media preview checked
- [ ] Published / Scheduled
- [ ] Permalink saved: [URL]

- [ ] Subject line A/B test set up
- [ ] Preview text optimized
- [ ] Tested in multiple email clients
- [ ] Mobile rendering checked
- [ ] Links tracked (UTM parameters)
- [ ] Personalization tokens working
- [ ] Unsubscribe link present
- [ ] Spam score acceptable (`<5`)
- [ ] Segment selected correctly
- [ ] Scheduled / Sent

- [ ] Copy optimized for platform
- [ ] Character limits respected
- [ ] Hashtags researched and added
- [ ] Media attached (image/video)
- [ ] Link shortened if needed
- [ ] Tagged relevant accounts
- [ ] Scheduled for optimal time
- [ ] Cross-promotion planned
- [ ] First comment prepared

# Promotion Plan: [Content Title]
 
**Content Type:** [Blog/Video/etc.]
**Publish Date:** [Date]
**URL:** [Link]
 
## Day 1: Launch Day
 
**Morning (9 AM):**
- [ ] Publish content
- [ ] Share on Twitter with thread
- [ ] Post to LinkedIn
- [ ] Share in relevant Slack/Discord communities
 
**Midday (12 PM):**
- [ ] Email newsletter subscribers
- [ ] Pin Twitter thread for 24 hours
 
**Evening (6 PM):**
- [ ] Reshare with different angle
- [ ] Respond to all comments
 
## Days 2-3: Initial Push
 
- [ ] Share in niche Reddit communities (value-first, not spammy)
- [ ] Post in Facebook groups (where relevant)
- [ ] Share on relevant Indie Hackers threads
- [ ] Email to relevant contacts personally
 
## Week 2: Continued Promotion
 
- [ ] Create image quotes for Instagram/Pinterest
- [ ] Record short video discussing topic
- [ ] Write LinkedIn article expanding on one point
- [ ] Guest comment on related blog posts with links
 
## Week 3-4: Repurposing
 
- [ ] Pull stats/quotes for social media posts
- [ ] Create infographic from key points
- [ ] Use in upcoming newsletter roundup
- [ ] Reference in future related content
 
## Ongoing:
 
- [ ] Add to resource pages
- [ ] Include in email signature
- [ ] Reference in webinars/talks
- [ ] Update and reshare quarterly
 
---
 
**Promotion Hours Budgeted:** 5 hours
**Expected Reach:** [Estimate]

# Repurposing: [Original Content Title]
 
**Original Format:** Blog Post (2000 words)
**Published:** [Date]
**Performance:** [Views, engagement, etc.]
**URL:** [Link]
 
## Repurposing Opportunities
 
### Twitter Thread 
**Status:** Published
**Date:** [Date]
**Format:** 10-tweet thread hitting main points
**Performance:** [Stats]
 
### LinkedIn Article 
**Status:** In Progress
**Angle:** Professional perspective for corporate audience
**Changes:** More business-focused, different examples
 
### YouTube Video **Status:** Planned
**Format:** 15-minute talking head + screen recording
**Script:** Extract from blog, conversational style
**Target Date:** [Date]
 
### Infographic **Status:** Idea
**Format:** Visual summarizing 5 key points
**Design:** Hire designer or use Canva
**Distribution:** Pinterest, Instagram, LinkedIn
 
### Email Course 
**Status:** Future
**Format:** Break into 5-day email series
**Additions:** Exercises and worksheets
**Lead magnet opportunity**
 
### Podcast Episode 
**Status:** Future
**Format:** Discussion of topic with guest
**Episode:** [Number]
 
### Slides/Presentation 
**Status:** Future
**Use:** Conference talk, webinar, SlideShare
 
---
 
**Total Value:** 1 blog post → 7+ content pieces
 
**Time Investment:**
- Original: 4 hours
- Repurposing: 6 hours total
- Total: 10 hours for 8 pieces = 1.25 hours per piece
 
**ROI:** High - maximize value of research and writing

# Content Performance Dashboard
 
**Period:** January 2024
 
## Overall Metrics
 
**Total Content Published:**
- Blog posts: 12
- Newsletter editions: 4
- Twitter threads: 18
- LinkedIn posts: 8
- Videos: 2
**Total:** 44 pieces
 
**Total Reach:**
- Blog views: 47,332
- Newsletter opens: 8,420
- Twitter impressions: 234,567
- LinkedIn impressions: 45,123
- Video views: 12,450
**Total:** 347,892
 
**Total Engagement:**
- Comments: 234
- Shares: 1,567
- Likes: 4,892
**Total:** 6,693
 
**Conversions:**
- Email signups: 487
- Product sales: 23
- Consultation bookings: 7
 
## Top Performing Content
 
### #1: [Blog Title]
**Published:** Jan 8
**Views:** 8,542
**Engagement:** 456 shares
**Why it worked:**
- Timely topic (New Year)
- Strong SEO
- Shared by influencer [@handle]
 
**Learnings:**
- How-to content performs well
- Visual examples drive shares
- First-person stories resonate
 
### #2: [Thread Title]
**Published:** Jan 15
**Impressions:** 67,234
**Engagement:** 2,341
**Why it worked:**
- Controversial take
- Storytelling format
- Posted at optimal time (6 PM)
 
**Learnings:**
- Personal stories > generic advice
- Threads at 6 PM get best engagement
- Ending with question boosts replies
 
### #3-5: [Continue for top 5]
 
## Bottom Performing Content
 
### Why They Underperformed:
 
**[Title]:**
- Too technical without enough context
- Published on bad day/time
- Weak headline
 
**Improvement Plan:**
- Revise with better intro
- Add more examples
- Republish with new headline
 
## Content Type Analysis
 
| Type | Published | Avg Views | Avg Engagement | Best For |
|------|-----------|-----------|----------------|----------|
| How-to Blog | 5 | 5,234 | 234 | Traffic, SEO |
| Opinion Blog | 3 | 3,456 | 567 | Engagement |
| List Blog | 4 | 6,789 | 345 | Shares |
| Tweet Thread | 18 | 3,721 | 130 | Reach |
| Newsletter | 4 | 2,105 | 89 | Loyalty |
 
**Insight:** How-to and lists drive traffic, opinion pieces drive engagement.
 
## Topics Analysis
 
**Top Topics:**
1. Productivity - 25,000 views across 6 pieces
2. Note-taking - 18,000 views across 4 pieces
3. Time management - 12,000 views across 3 pieces
 
**Growing Topics:**
- Personal knowledge management (+200% MoM)
- Zettelkasten (+150% MoM)
 
**Declining Topics:**
- General organization (-20% MoM)
 
**Recommendation:** Double down on PKM and Zettelkasten content.
 
## Platform Analysis
 
**Blog:**
- Traffic up 23% MoM
- Top source: Organic search (40%), Twitter (30%), Direct (20%)
- Best day to publish: Monday
- Optimal length: 1800-2200 words
 
**Twitter:**
- Followers: +423 this month
- Best time: 6-7 PM EST
- Best format: Threads (vs single tweets)
- Engagement rate: 3.2% (industry average: 1.5%)
 
**Newsletter:**
- Subscribers: 2,487 (+245 this month, 10% growth)
- Open rate: 47% (industry average: 20%)
- Click rate: 12% (industry average: 3%)
- Churn rate: 1.2%
 
**Recommendations:** Email performance is strong, keep strategy.
 
## SEO Performance
 
**Keywords Ranking:**
- Position 1-3: 12 keywords
- Position 4-10: 28 keywords
- Position 11-20: 45 keywords
 
**Top Ranking Content:**
- "[Blog Post]" - Position 1 for "[keyword]" (1,900 searches/mo)
- "[Blog Post]" - Position 2 for "[keyword]" (720 searches/mo)
 
**Opportunities:**
- 15 keywords on page 2 (positions 11-20) - optimize to page 1
- 8 keywords declining - refresh content
 
## Goals Progress
 
**Q1 Goals:**
- Blog views: 50,000 target / 47,332 actual (95%) 
- Newsletter subscribers: 2,000 target / 2,487 actual (124%) 
- Social followers: +500 target / +423 actual (85%) 
- Video views: 10,000 target / 12,450 actual (125%) 
 
## Action Items for Next Month
 
1. [ ] Create 2 more PKM-focused posts (trending topic)
2. [ ] Optimize 5 page-2 ranking posts to page 1
3. [ ] Refresh 3 declining posts with new content
4. [ ] Test posting blogs on Wednesday (not just Monday)
5. [ ] Create lead magnet to boost email growth
6. [ ] Film 2 more videos (overperforming)
7. [ ] Reduce opinion posts (underperforming)
 
---
 
**Review Date:** Last day of month
**Next Review:** [Date]
**Dashboard Tool:** [Analytics platform used]

# Content Retrospective - January 2024
 
**Date:** Jan 31, 2024
**Participants:** [If team]
 
## What Went Well ⭐
 
- Consistent publishing schedule (3x/week)
- PKM content resonated with audience
- Video experiment exceeded expectations
- Newsletter growth strong
- First product launch successful
 
## What Didn\'t Go Well
 
- Missed social follower goal
- Two blog posts underperformed significantly
- Scheduling tool had issues (downtime)
- Ran out of ideas mid-month (better planning needed)
- Editing took longer than budgeted
 
## Lessons Learned 
 
1. **Topic selection matters most:** Good topic > perfect execution of meh topic
2. **Repurposing works:** Blog → Thread → Newsletter = 3x reach from same research
3. **Audience wants tactical over theoretical:** How-to outperformed thought pieces 3:1
4. **Video is worth the effort:** 2 videos drove 12K views, same time as 2 blog posts that drove 6K
5. **Email list is gold:** 47% open rate vs. 3% Twitter engagement rate
 
## Action Items for Next Month
 
**Start Doing:**
- [ ] Plan content 2 weeks ahead (not 1 week)
- [ ] Create video version of every blog post
- [ ] A/B test headlines before publishing
- [ ] Set up content ideas database to never run out
 
**Stop Doing:**
- [ ] Publishing opinion pieces without data/stories
- [ ] Scheduling multiple posts same day (spreads reach)
- [ ] Writing without researching SEO first
 
**Continue Doing:**
- [ ] Monday blog posts (best traffic day)
- [ ] Newsletter every Saturday (consistent)
- [ ] Repurposing strategy
- [ ] Personal storytelling in content
 
**Try Experimenting:**
- [ ] Wednesday blog posts (test second day)
- [ ] Longer Twitter threads (15+ tweets)
- [ ] Guest posting on 2 external sites
- [ ] Interview-based content
 
---
 
**Overall Assessment:** Strong month. Hit 3/4 goals. Clear direction for improvement.
 
**Mood:**  Satisfied
 
**Next Retrospective:** Feb 29, 2024